Product marketing and go-to-market leadership for fintech, data, and intelligence companies.
KCGTM helps founders and executive teams sharpen positioning, define ICPs, commercialize products, and build go-to-market systems that drive growth.I've built and led product marketing, market intelligence, and commercialization initiatives for leading data and research businesses serving institutional investors and financial professionals.Whether you're preparing for a product launch, refining your market story, or building a product marketing function, KCGTM helps turn strategic priorities into repeatable go-to-market execution.
Who I Help
Fintech software companies
Financial data and research providers
Market intelligence platforms
Investment technology companies
Early-stage and growth-stage B2B software companies serving financial professionals
What I Help With
Positioning & messaging
Product launches
PMM team development
Competitive intelligence
Sales enablement
GTM planning
GTM Services
| Offer | Description | Deliverables | Timeframe |
|---|---|---|---|
| PMM Assessment | Understand what's working what's missing and what should be prioritized next. | Stakeholder interviews, Current-state PMM audit, Competitive review, Gap analysis, Executive readout, 90-day roadmap | 2-3 weeks |
| PMM Foundation Install | Build the core systems and assets needed to support product launches, sales enablement and market positioning. | Messaging framework, ICP definition, Competitive intelligence foundation, Launch process, Sales enablement framework, PMM operating cadence | 4-8 weeks |
| Fractional PMM Leadership | Lead or augment product marketing without adding a full-time executive. | Executive advisory, Product launch leadership, Team coaching, GTM planning, Cross-functional alignment, Strategic initiatives | Monthly engagement |